If a customer has a great experience at your business, they may tell a few friends. If they have a lousy experience at your business, they’ll tell everyone who will listen.
One local business owner shared what he’s learned over the years at recent training sessions, Inforum.com reported. And he has some good advice to share with you, mainly to take the time to map out the customer’s experience with you. After all, business isn’t all about sales; a customer’s total experience with you often makes or breaks whether or not they’ll be back. Do you and your employees really strive to make a connection with your customers or clients?
The consultant brings up a good point about the customer’s total experience with you. Have you ever walked a customer’s steps as they go through your business, whether it’s a retail store, a service, or something else? Do your employees answer the phone politely? Does the waiting room need an update? How quickly do e-mail inquiries get answered?
Take a look around — it may just help you to boost your business.
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Image courtesy of Phil Dowsing via Flicker
