One of the best ways to stay in touch with existing customers and stay top-of-mind with potential customers is through email marketing. When a potential customer gives his/her information to you, they are also giving you permission to email market to them. It’s important to find the correct balance between not sending enough correspondance and cluttering up a potential client’s email box with a constant flow of emails. Finding that balance is key to turning a potential client into a current client or turning a disgruntled customer into a happy one who’s willing to sing your praises.
A recent Mashable article tackles this exact issue. To read the full article, visit http://mashable.com/2011/08/31/email-newsletter-best-practices/ . This article is full of great tips and tricks for sending the perfect balance of email marketing pieces to your clients and potential clients.
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